MenCare Switzerland programme launched

Research shows that men’s active involvement in fatherhood has positive effects on the cognitive, emotional and social development of infants and children. When fathers are present, family relations are strengthened, women enjoy improved economic opportunities and men’s own health improves.1

mä is the umbrella organisation of men’s and fathers' organisations advocating for gender equality in Switzerland. Together with the newly-founded Swiss Institute for Men and Gender Issues (SIMG), mä is bringing the MenCare campaign to Switzerland.

The MenCare campaign will push for a large-scale transformation of social values to strengthen the engagement of boys, men and fathers in care work across Switzerland. Grounded in evidence-based approaches and supported by an extensive network of partnering organisations, MenCare Switzerland will be rolled out nationally between 2015 and 2017.

“We want to encourage men to look actively for their role within their families, and not just take the place that is left over,” says Markus Theunert, the Director of “If fathers are more present, their health is better and they are happier, and children and women are better off too. Society as a whole benefits from this arrangement, because people are performing better if they have a good balance between their personal and work lives.”

Find out more about here.

Find out more about MenCare here.

Swiss Dads is part of the national programme MenCare Switzerland. Check out the photo series Swiss Dads by photographer Johan Bävman here.

© Johan Bävman