Grantee highlight: China’s pollution problem is getting hairy!

In China in 2015, all 366 cities surveyed failed to meet World Health Organization air quality standards.

Oak grantee and environmental group WildAid have produced a video raising the issue of pollution in a quirky way. "Hairy Nose," a new public service announcement is now being featured on a number of popular social media sites, national TV networks and on outdoor screens, subway and taxi screens in major Chinese cities.

The short film projects the issue of air pollution into the distant future. In this world, nose hair has evolved to filter pollution and has led to new activities, fashion and culture evolving around the now prominent facial feature. However, one man refuses to accept the pollution and shaves his nose hair in defiance. The message for current urban residents is clear: Change air pollution before it changes you.

Check out the video here.

Photo: cyclists in Beijing protect themselves from smog in the city with masks. © Rachel McKee/Oak Foundation